Hello. My namie is Mariusz Drożdż.
I am Strategic Designer with 20+ years of experience leading complex digital, branding, and customer experience initiatives for global corporations, media companies, public-facing platforms, and multinational organizations. Skilled in translating business objectives into scalable digital products, services, and design systems by combining strategic thinking, UX/UI design, stakeholder alignment, and implementation oversight.
Experienced in leading projects end-to-end — from discovery, research, strategy, and concept development through validation, UX/UI design, production, and launch support. Proven ability to navigate complex organizational environments, align executive stakeholders, facilitate workshops, and bridge business, design, technology, and content teams.
Worked with global brands including The Walt Disney Company, LEGO, Mattel, Bayer, FOX Kids, Jetix, Marvel, and Star Wars, delivering multi-market digital ecosystems, loyalty platforms, content systems, localization programs, and customer engagement solutions across Europe, the Middle East, and Africa (EMEA).
Passionate about Strategic Design, service design, digital transformation, customer-centric innovation, and creating measurable business value through design.
01. AI-Native Product Prototyping
Turning product concepts, user flows and interface ideas into interactive, testable prototypes using AI-assisted development tools.
02. AI-Assisted UX/UI Design
Integrating AI into interface exploration, interaction design and iterative prototyping while maintaining human control over usability and visual quality.
03. Human-AI Interaction Design
Designing intuitive experiences that help people understand, interact with and maintain control over AI-enabled systems.
04. AI Workflow Design & Optimisation
Identifying opportunities to integrate AI into design processes, reduce repetitive work and improve the speed and quality of delivery.
05. AI-Assisted Product Discovery
Using AI to support problem framing, research synthesis, hypothesis generation and early product exploration.
06. AI-Driven Design Exploration
Accelerating the exploration of visual directions, interface concepts and alternative solutions through structured experimentation with generative AI.
07. Design Systems for AI-Assisted Development
Creating reusable design foundations, components and rules that support consistency across human-designed and AI-generated interfaces.
08. AI-Assisted Content & Creative Production
Combining art direction, brand storytelling and generative tools to develop, adapt and refine visual and written content.
09. AI Output Evaluation & Creative Quality Control
Applying design judgment, critical thinking and quality standards to assess AI-generated work for usability, consistency, accessibility and brand alignment.
10. AI-Augmented Design Leadership
Connecting strategic thinking, creative direction and emerging technologies to guide teams, evaluate opportunities and turn ideas into tangible outcomes.
→ Strategic Design & Digital Transformation
→ UX Strategy, UX Design & UI Design
→ Design Systems & Scalable Product Ecosystems
→ Stakeholder Management & Executive Alignment
→ Workshop Facilitation & Strategic Consulting
→ Business Analysis & Product Discovery
→ Customer Journey Mapping & Service Design
→ Jobs To Be Done (JTBD) & User Research
→ Information Architecture & Interaction Design
→ Product Vision Definition & Validation
→ Cross-functional Leadership (Business, Design, Technology)
→ Complex Enterprise & Multi-market Projects
→ Government, Media, Education & Corporate Platforms
→ Storytelling, Presentation & Communication
→ Team Leadership & Creative Direction
→ Localization & International Rollouts (EMEA)
→ Agile Collaboration & Delivery Oversight
→ Digital Product Strategy & Customer Experience Design
→ Vibe coding
→ No-code Framer designer
→ Graphic design, photography & illustration
→ Content design
→ Art direction
Below are links to presentations highlighting selected projects that demonstrate my experience in strategic design, UX/UI, branding, and digital product development.
Accordion — visual native component